The article by Charles Passy, published on January 30, 2024, discusses the enduring popularity of bacon in America, indicating that the “bacon boom” which began years ago is far from over. Key points include:
Fast Food Innovation: Fast-food chains are continuously introducing new bacon-rich menu items. For instance, Burger King recently launched the Candied Bacon Whopper with bacon jam, and Wendy’s offers a breakfast burrito with six strips of bacon, alongside other bacon-heavy items like Baconator burgers and Baconator fries.
Bacon Sales: In 2023, bacon sales in America reached nearly $5.9 billion, a slight decrease from 2022, attributed by Circana Executive Vice President Chris DuBois to high egg prices. However, this figure is still significantly higher than the $5 billion in sales recorded in 2018.
Bacon as a Staple: DuBois emphasizes that bacon has transitioned from a trend to a staple in American diets. Tyson Foods, a major meat processor, has even opened its third U.S. plant dedicated to bacon products in Kentucky, capable of producing over 100 million pounds annually.
Culinary Appeal: Culinary experts highlight bacon’s unique combination of salty, smoky flavor and crispy texture, noting that even a small amount can greatly enhance a dish. This makes it a cost-effective ingredient for restaurants.
Historical Presence: Bacon has been a part of diets for centuries, with its origins tracing back to Ancient Rome. Its popularity soared when fast-food chains began adding it to burgers, and it has since found its way into a wide range of dishes, from bacon ice cream to sushi.
Health Considerations: While bacon is not typically considered healthy due to its fat and salt content, it remains a guilty pleasure for many. Medical professionals might not endorse frequent bacon consumption, but occasional indulgence is generally seen as harmless.
Consumer Behavior: Despite health concerns and some Americans expressing a desire to limit their bacon intake, sales figures suggest that the reality is quite different. DuBois notes a discrepancy between what people say about their bacon consumption and their actual eating habits, indicating the bacon boom is likely to continue.
