Emma Pierce, the brand manager at Daily’s Premium Meats, outlined the company’s optimistic growth strategy amidst declining bacon sales and recent consumer financial strains due to inflation. Despite a downturn in bacon sales reported by Circana, Daily’s sees continued demand for bacon, driven by its strong household penetration and the product’s status as a beloved staple in the U.S. The company is expanding its retail distribution and planning to grow its market presence, fueled by their Bacon First campaign, which emphasizes bacon as the centerpiece of dishes.
In response to the trend of thick cuts outperforming standard bacon cuts, Daily’s introduced Steak Cut Bacon. This product launch aimed to invigorate the bacon category with innovation and cater to the consumer demand for thicker slices. The timing coincided with National Pork Month, aligning with consumer interests and market trends.
On the topic of bacon bits, Pierce noted the growing consumer preference for convenience, leading to increased sales of bacon bits as a versatile, ready-to-eat option. This trend reflects a broader consumer behavior towards seeking time-saving products without compromising on indulgence, fitting into a healthier lifestyle in moderation.
Despite the focus on retail expansion, Daily’s foodservice segment remains robust, supported by a loyal customer base and a history of over 130 years. The brand sees potential for further growth in foodservice, particularly in underrepresented eastern markets, and plans to continue its investment in expanding its footprint in these areas. This approach reflects Daily’s confidence in the enduring appeal of bacon and its commitment to quality across both retail and foodservice channels.
Reference: https://www.meatpoultry.com/articles/29963-putting-bacon-first