The article outlines various marketing strategies aimed at overcoming the primary obstacle of high prices in boosting bacon consumption among consumers. Patrick Fleming from Midan Marketing highlights the importance of engaging consumers by constantly reminding them of their love for bacon through various promotional tactics. These tactics include offering discounts, creating eye-catching in-store displays, and utilizing point-of-sale materials along with commercials that accentuate the many virtues of bacon such as its value, taste, versatility, and the broad array it offers. These strategies are designed to tap into consumers’ impulsive desires to indulge in bacon, thereby translating their affection for the product into increased sales.
J.D. Enrici of Coleman Natural Food introduces a different angle by pointing to the growing consumer interest in the ethical aspects of food production. He suggests that the demand for transparency and humane animal care provides a unique opportunity for storytelling in marketing, which can educate consumers about the benefits of products like naturally raised, humanely treated, and vegetarian-fed bacon. This approach not only caters to the ethical considerations of consumers but also adds a layer of value to the product that goes beyond mere taste and versatility.
In addition to these strategies, the text discusses the power of sharing bacon recipes and innovative usage ideas as a means to engage with consumers. Gina Gancheva from Applegate emphasizes the inspirational effect that savory and sweet bacon recipes can have on consumers, encouraging them to purchase. By partnering with retailers to distribute appealing imagery and recipes across various platforms, brands can connect with consumers on a more personal level, showcasing bacon’s potential to enhance meals.
Finally, the strategy of product sampling is underscored as a highly effective marketing tool. The irresistible aroma of cooking bacon is leveraged to attract consumers and encourage them to try and ultimately purchase the product. Gancheva shares insights into consumer feedback, noting that bacon is perceived not just as food, but as an experience that evokes comfort, nostalgia, and emotional connections, often reminding consumers of home and leisurely weekend mornings. This perspective on bacon, as an experience that transcends its culinary use, is pivotal in making it more appealing to consumers, thereby driving sales despite the high price point.
